|Whether it’s the weekly shopping or buying a house, everything we buy will tend to be governed by a budget, especially in the current economic climate. A sports tour is no different and while we strive to offer our customers excellent value for money, a group can sometimes find itself performing a delicate balancing act; the tour should be affordable for everyone that wants to go without compromising any of the aspects that will make it the highlight of the season. That’s where fundraising comes in.|
Below we feature a host of helpful hints for swelling the tour kitty, in addition to those listed, our experienced staff can advise on how best to maximise effective fundraising. It’s also important to bear in mind that these activities serve a twin purpose; as well as providing a financial benefit, they can also fostering an air of excitement and expectation among the group that will carry on into the tour itself. So good luck with your tour kitty– all our recommended fundraising methods are tried and tested by our previously toured teams!
Teamlink's Top 20 Fundraising Tips:
This innovative website provides a free fundraising service where you can raise funds for your club or team when you shop online. Choose from over 600 of the UK's best-known retailers including popular names such as Next, Argos, Debenhams, Amazon and Ebay and when you shop online, up to 15% from every purchase you make is donated to your registered cause. The exact amount depends on which retailer you select and what you buy. Click HERE to browse other brand name retailers you can shop with.
With this service you still shop directly with each retailer as you would normally, but simply utilise the links via http://www.easyfundraising.org.uk/, and each purchase will generate a cashback donation to your team. Simple! And it doesn't cost a penny extra!
Teamlink Top Tip: Some retailers will even make free donations just for switching to their service, participating in free trials or even simply registering on their site.
Click HERE to register your team and start fundraising for this season’s tour! And be sure to pass this link on to friends and family once your cause is set up.
2. The 400 Club
The earlier you establish the ‘400 Club’ the more profit your club stands to make. Each player aims to encourage as many people as possible to part with £1 a month for the period leading up to your tour. When 400 members have been found, each is allocated a fixed number for every draw. All numbers are placed into a hat/box and four winners are drawn.
The £400 kitty provides 50% prize money with the remainder taken off each individual’s tour cost (50p of every pound collected by each individual is taken off their final figure). The prize fund of £200 can be split a variety of ways.
50% 1st prize (£100)
25% 2nd prize (£50)
10% 3rd prize (£20)
5% 4th prize (£10)
The remaining £20 can be equally divided between the four players who sold the winning tickets. Therefore, a further £5 bonus is available to the hosts of each winning number. The 400 Club can expand into a £500 Club, £600 Club or as big as you wish – a guaranteed success whichever way.
Working example: Player ‘A’ sells 20 numbers a month for six draws (total value = £120.00). With 50% of all takings sliced off tour cost, £60 is earned from this simple task. If 2 numbers are picked that have been sold by Player ‘A’ a further £10 discount is available.
3. The Donkey Dump!
The most time consuming but enjoyable fundraiser by far! Divide a pitch (post-season) into as many squares as possible (1000 recommended) using marking lime or paint. Place a donkey in the centre of the field (you’ll need a farmer in your club for this to work!) and monitor the square that he deposits his daily waste! Each square is sold at an agreed fee. The owner of the square with the winning ‘Dump’ gets 50% of all takings. Players get 50% of every collected fee off their tour.
The event is very popular and guaranteed to attract a big crowd. The knock-on benefits are plentiful. Why not have a private beer stand or simply open the bar? Stalls can be erected – turn it into a mini fete! The prize fund will attract a local crowd/media coverage and players will benefit immensely.
Working example: Player ‘A’ sells 60 squares @ £5 each. With 50% of all the takings taken off each individual’s tour cost, £150 is earned from this simple task.
Teamlink Top Tip: plenty of selling time should be allocated for this fund-raising activity. Teamlink suggest starting this in January/February ready for the event in May.
4. Duck Race
Plastic ducks are sold for a nominal fee and dropped off a bridge into running water. Each duck is numbered and the first that crosses the line receives 50% of all the takings for the owner. The remaining 50% goes to the player who sold each respective duck.
Working example: Player ‘A’ sells 30 ducks @ £1 each (total cost = £30). With 50% of all takings taken off each individual’s tour cost, £15 is earned here.
5. Teams of 3 – ‘£99.00 Fundraising Idea’
Encourage your players’ levels of innovation by setting them a task. In small groups, their mission is to produce a fundraising idea that produces a minimum of £100. The team members all participate in the chosen task and all monies are split between the working groups.
Working example: Player ‘A’ collaborates with two others and produces a viable idea. With 33% of all takings going off each individual’s tour cost, £33 is earned per person.
6. Gentleman’s/Ladies’ Evening
This idea goes down very well! Negotiate with a sports club to provide use of their premises for the evening - they will be more than happy to give you their space as bar takings will be mouth-watering for them! Comedians can be hired who often bring with the strippers. The evening may commence with a comedy set
followed by adult entertainment! Tickets can be sold at a rate that covers all costs and ensures a healthy profit for the club. Why not reward the players with a percentage of each ticket they sell?
Working example: Player ‘A’ sells 10 tickets @ £10 (total cost = £100). Once set-up/hiring hosts have been deducted, players should benefit by an agreed percentage
7. Climbing Everest
Does your team consist of at least ten fitness freaks? If so, read on! The aim of this fundraising idea is to travel the equivalent distance of Mount Everest in an allocated time period (29,035 ft – or 8850 metres). Select an office/tower block (advantageous for university students!) and, in your group, set out to climb the equivalent distance. The ascent and descent of the tower block both count towards your metre/ft total, and at least two people should climb together at all times for safety purposes.
Teamlink Top Tip: You will require a back-up team that monitors your development, provides vital foods/fluids and qualified first aiders to tend to any injuries or illnesses.
8. Slave Auction
For one day, a successful bidder can take a member of your team to complete the household chores that nobody likes doing, do the shopping or simply become a butler! Select a group of team members to go before the hammer and make a night of it in your clubhouse. The highest bid captures the player for a day that gets 75% of the figure as a reward. Why not put the rest in the tour kitty?
Working example: Player ‘A’ is purchased for £20 by a rival household! 75% of the fee is rewarded to the brave individual, giving a profit of £15 to the slave and £5 towards the tour kitty.
Teamlink Top Tip: the popular ‘characters’ in the club will also be in high demand, so encourage these members to put their names forward.
9. Tour Brochure
Obtaining sponsorship to fund the production of a tour brochure is a viable and profitable scheme. In Layman’s terms, you sell advertising space in a booklet that features player profiles, photographs and information about your tour. Why would businesses pay to advertise in a low budget sporting tour brochure? If the tour is related to a sporting group then businesses will be keen to invest in the local community. Companies often have budgets for community sponsorship and are often keen to help out wherever possible.
The profit margin for this concept is open-ended. The bigger the brochure – the more advertising space you can sell. Production costs can be relatively small if you keep things simple. However, a glossy version with a lot of detail will cut into your profit margin. Pages can be divided into quarters, halves or kept in full format and sold accordingly. A small business may wish to help out and sponsor a quarter of a page for the good of the team. Larger, corporate enterprises may use their budgets to fill a whole page in the hope of benefiting from the advertisement.
The distribution of your tour brochure is essential for convincing potential sponsors to part with their money. If it’s projected that a small minority will view the publication you will struggle to convince businesses you have a worthwhile cause. A Company in the knowledge that a large and varied group will see their advertisement will therefore become enthusiastic about helping out. Inform them that the prospectus will be read by a wide range of club members, be seen by the public and taken on tour. If international exposure is guaranteed for the small cost of advertising in your brochure, history has proved that you are more or less guaranteed a sale.
Teamlink Top Tip: introduce humour to the brochure – it keeps people interested!
10. Guess the Score
During the recent FIFA World Cup, a weekly guess the score competition was introduced (by one of Teamlink’s regular touring teams) based on the respective fixture that fell on that day. For £1 a guess, squad members had the chance to predict the outcome of the game. The closest estimation gained the winner 50% of all takings. If nobody guessed the EXACT score a rollover procedure was operated. The higher the rollovers, the more interest gained – once people hear through the grapevine about the build up of prize money they become greedy and start splashing out! This is only good news for your fundraising account!
Teamlink Top Tip – Give responsibility to a different person each week for collecting predictions. Ensure each person fills each produced sheet and collect all monies up front.
Local businesses are usually dependable to donate a small gift in order to receive publicity for their business. With no costs, the sale of tickets produces primary profit for the team..
12. The Social
Landlords and bar owners all welcome business and are always ready to negotiate with a consistent group booking. The social involves your team participating in a fixed pub-crawl on arranged dates. In 2003, The University of Wolverhampton RFC visited 6 different bars every fortnight as part of a crawl. They consumed two drinks in each pub, collectively putting around £100 over the bar each time. After 7 weeks, each landlord made a financial donation towards tour kit that featured his pub/bar logo.
13. Post Match Hospitality
This can work in tandem to the pub-crawl. Offer a landlord regular business by taking your team and opposition to their premises after fixtures for a bite to eat. Two teams plus officials and followers can make an impression with the bar’s accounts – and the pub provides the food of course!
Little explanation is needed here! By simply collecting a small charge per week/match it is surprising how much can be gathered throughout the year. If 25 squad members contribute £2 per game for 10 games, then you have a total of £500 to play with on your team’s tour. The players won’t mind – after all, they are getting it back whilst away with the squad.
15. Fancy Dress/Fines/Bring-a-longs
Keep your team on their toes by introducing rules and regulations each week. On away journeys you could introduce ‘bring-a-longs’. Options for this category include dummies, walking sticks or wigs. If people fail to produce – they get fined a nominal amount! The money can be pooled and used for kitty on tour.
16. Bed Race- alert police before commencing this activity!
This fun and effective fund-raising activity draws the crowds and fills the begging bucket! This tricky operation requires a bed to be placed upon a trailer – or find a way of attaching wheels – and raced against other entrants to a pre-arranged location. The rules require a certain number of players ‘in bed’ and a group pushing. Supporters carry collection buckets and this activity has historically brought in plenty of funds for the tour.
Teamlink Top Tip – Best to liaise with the police before going ahead with this one.
17. ‘The Overhead’
Select a favourite tipple at your local bar/clubhouse and add a slight overhead to the selling price (10-15p for example). Encourage your team-mates and friends to stick with the ‘tour drink’ and the additional mark-up goes into a pot for the tour itself.
Teamlink Top Tip - decide on a drink early on in the season to maximise funds. Switch the ‘tour drink’ on a regular basis to accommodate those who aren’t keen on certain alcoholic tipples.
18. ‘Bag Packing’
Our touring clubs have recommended Sainsburys, IKEA, Morrisons and ASDA stores for bag packing fundraisers. Simply assist the shoppers with putting away their groceries/goods in exchange for a small donation. With most of the stores having at least ten checkouts, substantial funds can be raised on peak shopping days. Ensure that you put your request in WRITING to the Store Manager as early in the season as possible.
This is most effective if the participants are half naked/ fully naked with strategically placed sporting equipment over naughty bits. This is a tried and tested method of fundraising. Liase with local shops and businesses to sell it. Also, alert any regional papers who can publicise your calendar. Sell advertising space and maybe give a bit to charity?
20. Quiz nights
This is easily organised and can be ran from your clubhouse or a friendly local pub. Devise a list of questions and charge entry (£1 for each team member is a good figure) with 50% going to the tour kitty and 50% going to the prize fund. Depending on popularity, this could be a regular event and a real tour money-spinner. To ensure that your quiz is popular, visit similar events in your area and see how well they work.
Working example: Split the 50% prize money into 25% for 1st place, 15% for 2nd and 10% for 3rd. This keeps people interested as it is not just the top team who have the chance of scooping a prize.
|Teamlink Sports Tours wishes you all the best in your fundraising efforts. If you have any additional money-making ideas that we can share with other clubs then get in touch with our Marketing Team at:|
t: 01332 869 339